Tesco is delaying changes to its Clubcard rewards scheme after an outcry from customers over how it would reduce the value of some of its popular voucher offers.
Britain’s biggest supermarket said on Monday that it had “simplified” the scheme, which offered shoppers the chance to redeem vouchers at several times their value in restaurants and other partner companies.
Tesco said it would instead now offer a standardised reward worth three times the value, rather than two or four times more – with the latter including some of the most popular meal deals at Pizza Express, Prezzo and Zizzi.
It prompted criticism on social media that customers would lose out where they had previously benefited from offers giving them four times the value of their vouchers.
Some were also critical of the lack of notice given to Tesco’s 16 million active Clubcard users.
Now the supermarket has delayed the changes until 10 June.
Tesco’s chief customer officer Alessandra Bellini said: “Customers have told us they want Clubcard to be simpler, and they’ve asked us to make it easier to get the most value from the points they collect.
“That’s why we’re simplifying our reward partners programme so it’s more straightforward to use, by offering customers three times the value of their vouchers with over 100 Clubcard Reward Partners.
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“We’ve listened to the feedback from customers who said they want more time to adjust, so we’ve delayed making these changes until 10 June.
“It means that customers who planned to redeem their vouchers at four times the value with reward partners will have the time to do so.”